I’ve tested the current business model at many companies for five years before it was founded.
Companies already have many years of experience and knowledge. I have felt that it is necessary to support strategic planning and execution based on the inherent experience, knowledge, and strengths rather than proposing the strategy itself.
Therefore, in December 2012, with the meaning of “I want to be a strategic partner for all companies”, we have made a new start with the company name as “Strategic Partners Co., Ltd.” The fact is that poor sales account for nearly 70% of corporate bankruptcies. That is why in order to revitalize this blocked Japan, I think it is necessary for not only large companies but also medium and small-sized companies to become healthy. Japanese society is supported by corporations and other corporations. The profits generated by corporations support the lives of each and every employee to which they belong, support the lives, health, and education of their families, and support the creation of a society that extends to the region and the nation. In other words, we believe that the revitalization of a company through our services is truly a social contribution.


CEO Hiroshi Ashida

Management activity concept経営活動の考え方

01Don't run for business

The pursuit of “out of hands” and “efficiency” will diverge from respect for customers. It may be said that he is not good at Business. Maximize the corporate value of the customer even if it becomes crude.

02Training of human resources is the most important

It is said that the retention of human resources and quality preservation is difficult, but our company does not escape from that. Through our corporate activities, we produce many excellent human resources in society.

03Our company is small, customer KGI is big

It is important to aim at a small company. From the appropriate distribution of profits, research, educational investment, and customer burden reduction are achieved. This policy contributes to the achievement of the result, the customer KGI.

04Creating new trends as a partner company

We are not a consulting company, an advertising company, an IT vendor, etc. By integrating tactics from strategy, we create a new trend of partner companies.

05Corporate (Organizational) activities are a real social contribution

Corporate (organizational) activity generates goods and services for society, leading to the formation of an economic cycle. Corporate support is the best social contribution.

06Turn work into play, play into work.

Creative manufacturing, team building, and results sharing are some of the best entertainment options. If you turn work into play, there is no more enjoyable work.



We are a new type of company that “provides comprehensive service from strategy planning to execution”. Many of the partner companies for companies specialize in specialized areas.
It is true that effective measures can be provided precisely because it is a specialized service such as specializing in Consulting, specializing in CRM tool. However, it is thought that specialized services alone cannot solve the essential issues of a company.


It is said that corporate activities are “complex systems”, and it is directly related to business performance to steer in a situation where there are many elements. There is a wide variety of things we can do to respond to a changing market environment. That is why “strategic agency” exists.
Because you can understand the strategy, you can create a product to maximize the effectiveness of the strategy, and you can ”execute” it to make the best use of the planned strategy.


As a partner company that can support the management of all areas of corporate activities, and as a partner company that can provide one-stop service from strategy planning to product creation and solution delivery, we are currently leveraging our services for a wide range of companies, including General companies, advertising agencies, consulting firms, and many other companies.
We promise to contribute to the revitalization of Japanese companies through all the support necessary for corporate activities, whether it be Strategic Planning, Product production or solution delivery, and of course in all areas.


Want to make your company active with our services


It is a strong motivation from our President’s past experiences.
His father was an ironworker. At that time, the Ironworks were gradually disappearing from the city due to the rise of building materials manufacturers.
And his father’s Iron Works was no exception, unable to cope with changes in the market environment. “If there was a solution…”

The motivation of Mr. Ashida’s management of the strategic agency is backed by these past experiences.


Thinking for the future

What are the next steps for companies in the global economy?


The importance of predicting the future has enhanced more than the past. We are always doing research in conjunction with the evolution of our own schemes, making predictions about the rapidly changing market conditions as well as what kind of industry will lead Japan in the future.


At the moment, what we are thinking as a keyword is “CSV”. CSV means “Creating Shared Value”, and means that economic value is created together by a company voluntarily tackling social issues, etc., and creating value for society.


In addition to our corporate performance, we also extend our perspective to the people, economy, and Society of the future, and we continue to think about what kind of strategies and preparations are necessary from the very point of view of CSV. The answer is not simple. We collect information in our research activities, verify it, research it, and incorporate it into the strategic planning framework “6e”, and study it on a daily basis so that we can return it as a proposal to the company.

04Corporate philosophy



Our company philosophy is “Symbiosis”. If you look up the meaning of this word in a dictionary, it says “the living together of two dissimilar organisms, as in mutualism, commensalism, amensalism, or parasitism.” We interpret the meaning of this dictionary as “to have true kindness toward others and to develop together.”
We, Strategic Partners, wish each of our staff to be a “true partner” who can bring this “Symbiosis Mind” to everyone’s pleasure.


Provide true service and enrich Japan from corporate activity.


The company will maximize its corporate value by leveraging its long-standing management and marketing strategy and product creation skills to provide companies with new strategic planning and product services that integrate them. Our mission is to revitalize Japan as a whole by energizing the minds of people and companies.

06Message from Company

Good companies have good partners.


We are a behind-the-scenes presence, and the leading players are our clients. However, the protagonist cannot be fully active in the ability of the behind the scenes. We focus on the activities of our customers, from technology development to service.

07Thoughts in the logo

1. Hexagon is our framework

The hexagon represents “6e”, the backbone framework of our company. “6e” aims to be a global standard framework for solving corporate and organizational issues.

2. From Success to Sustainable

The big “S” at both ends of our logo is the readiness to support companies and organizations from start to finish, to the realization of their KGI, and to the permanence.

3. The silhouette of the character has a large arc.

In the letter from Strategic Partners, a large arc is drawn in silhouette. This arc means society, and it means supporting it.


EstablishmentDecember 3, 2012
RepresentativeCEO Hiroshi Ashida
AdressR-11 THE SITE 3-25-29 2F Takanawa, Minato-ku, Tokyo-to

4 minutes walk from Shinagawa station on JR lines and Keihin line
9 minutes walk from Sengakuji Station on the Toei Asakusa Line
Group companyStrategic Partners Group USA, Inc.
3708 Spencer St. Suit. 115 Torrance, CA 90503
Tel: +1-323-736-6569
Capital10:00 to 19:00
Membership of professional institutionsJAPAN Society for DBA
*Preparing for launch
Various certificationsJIPDEC Privacymark certified company(No.17002958)
Acquired trademark・No.5940123
Suppliers・DENTSU INC.
・Tokyu Agency Inc.
・McCann Erickson Japan Inc.
・ADK Holdings Inc.
・Asahi Advertising Inc.
・CyberAgent, Inc.
・Toppan Printing Co., Ltd.
・Bunkahoso Career Partners
・Microsoft Japan Co., Ltd.
・VeriServe Corporation
・Daiko Advertising Inc.
・TV TOKYO Corporation
・DeNA Co., Ltd.
・OZMA Inc.
・Dentsu Isobar Inc.
・Japan High School Esports Federation
・Keio Rugby Club
・Path Finder Inc,
・IMJ Corporation.
・Japan International Society for Negotiation
・NKB inc.
・Dai Nippon Printing Co., Ltd.
・Nippon SEC Co.,Ltd.
・Yamase Inc.
・Signpost Corporation
・Aioi Nissay Dowa Insurance Co., Ltd.
・Sumitomo Rubber Industries, Ltd.
・Teikyo University.
・fullhouse inc.
・Le Ange, Co. Ltd.
・Japan Securities Scholarship Foundation
HistoryDecember 2012 Established
April 2013 Head office relocated to expand business (Koto-ku, Tokyo)
February 2017 Head office moved to expand business (Minato Ward, Tokyo)
March 2017 Selected as "The First Company" by Diamond Company as a company that continues to create and innovate
October 2018 Our management strategy framework "6e" is peer-reviewed at EU Business School. At the same time, our representative obtained a DBA (Doctor of Business Administration)
May 2019 Established Strategic Partners Group USA, Inc to support overseas expansion and PR of companies (California, USA)