1Survey Analysis

Survey analysis is a survey of the external and internal environment surrounding a company’s products and services, or a hearing or a preliminary survey of a company’s products and services.


1. Preliminary Investigation

Pre-hearing : We conduct hearings from our product and business representatives and the president to obtain information on issues.
Corporate diagnostic navigation : The president and the management team will make a diagnosis and grasp the comprehensive corporate strength of the current situation.


2. External Environmental Analysis

The external environment analysis is a multifaceted perspective that extracts and analyzes the elements of “opportunity” and “threat” from the external environment surrounding the company.


3. Internal Environmental Analysis

In the analysis of the internal environment, the purpose is to analyze and evaluate what kind of “strength” and “weakness” of the internal environment of the company against the success factor of the market.


4. Integrated Analysis

It is an integrated analysis that extracts “opportunities” and “threats” from external environment analysis, extracts “strengths” and “weaknesses” from internal environment analysis, and integrates other necessary information to lead the core of strategic planning.

2Philosophy and Business Domain

In order to ensure the implementation of the corporate strategy, it is important to develop the philosophy and define the business domain. Based on the results obtained in the survey analysis, if necessary, we will redefine the philosophy and business domain. This will lead to the development of a business strategy and strategic planning for all phases of the company’s operations.


1. Redefining C.I (Corporate Identity)

C.I is a reflection of what kind of company you want to grow as a company’s philosophy, vision, and mission.
It is important to note that we are not responsible for the privacy practices of any third party website. In accelerating social and economic changes, maturing markets, increasing complexity of customer needs, and intensifying competition in the industry, there is no denying the danger of decline, not growth, if we do not review our business and services in the future.
Therefore, we will create an autonomous organization that can always be considered how to move to achieve the realization of the philosophy, a “blurring organization” that acts on the basis of the philosophy, and continuously carrying out corporate activities will be the driving force to the company that does not drink and declines due to changes in the environment.


2. C.I Branding (CB)

A corporate brand, which is an intangible asset, needs management to enhance its value.
Building a corporate brand is important for a company to deliver a consistent message at every point of contact between the company and its customers, such as products, services, employees, and advertising. In addition, the implementation of internal penetration of the corporate brand is also important to clarify the value of the company’s offer and to penetrate the employees.
It can be said that it is the most important that the branding is realized both in the outer and inner, such as acting according to the value of the offer, and building a system that can always compare and correct the gap between the image and the current state as an ideal.

3Business Strategy

Business strategy is an important element involved in the fundamental aspects of corporate activities, such as the redefinition of business identity (B.I) and branding, and the activity system and growth strategy, in line with the redefinition of the philosophy and business domain.


1. Redefining B.I (Business Identity)

We redefine products and services based on research and analysis for all the challenges faced by products/services.
The redefinition of B.I refers to reworking the concept of a product, communication message, Target, etc.” to whom the product/service is”, and “how to deliver the product/service”.


2. B.I Branding (BB)

Branding is an important method to increase the profit of a company and stabilize its management in the long term.


3. Activity System

We will form an activity system as a mechanism to strengthen our strengths. The activity system is very deeply involved in the quality of the services we provide to our customers and is an important point in building our growth strategy.


4. Growth Strategy

In addition to business, we should also consider designing a growth strategy with a view to strategic planning with a view to the growth of the company.
Designing a strategy from a long-term perspective while looking at the lifecycle of a product/service, as well as the trends of competitors and competing products/services must also be incorporated into the business strategy.


Product strategy, price strategy, and promotion strategies such as PR, WEB, Event, Mass Media, OOH, campaign, and distribution strategy, and planning from the strategy planning that has been derived sales strategy, all of the marketing activities, to implement the proposal in line with the creative.


1. Product Strategy

The strategy involved in the product. Product strategies can be divided into “strategic planning for product items,” “decision making,” “strategic planning for product lines,” and “decision making.” In addition, among the “core functions”, “forms” and “ancillary functions” that make up the product items, one of the elements that the marketer observes is “form”.
The form of the product has five characteristics: features, style, brand name (naming), package, and quality. The key to thinking about a product strategy is knowing its product characteristics. The product strategy will change depending on who buys the product, what characteristics it has, how many types it has, and what price range it has.


2. Pricing Strategy

The price strategy is based on profit planning, and there are three main categories: “high price strategy,” “medium price strategy,” and “low price strategy.” In addition, it is necessary to consider flexibly in selling products, such as discounts on promotions, such as infomercials, and it can be said that it is an important factor for planning a marketing strategy as well as a company.


3. Promotional Strategy

The customer’s consumption behavior is closely influenced by the promotion strategy, and it is developed by incorporating various factors such as commodity and price.
Therefore, it is important to know how customers and consumers perceive companies, goods, and services and make purchasing and introduction decisions based on the consumption behavior model.
It is thought that the movement of the promotion strategy can be more understood by knowing how people move.

■Strategic Communication Design
As for our promotional strategy, we consider that organic cooperation is important as well as strategic, and we are implementing various advertising products based on the following communication map.
The communication map is a schematic diagram of an idea that recognizes the vertical axis and positions the horizontal axis in the implementation flow and can view the organic implementation towards the goal, including advertising production from PR.

■Strategic Attribution

By sharing the setting of the KPI required by the company, analyzing the measurement of the effect by the promotion implementation, circling the PDCA, we will achieve the achievement of the problem.

4. Distribution Strategy

A distribution strategy is an important strategy in the sale of goods. Basically it is characterized by the fact that most of them are external resources.
It is a strategy that needs to be formulated from a medium-to-long-term perspective because it takes time and costs to construct, and it is characterized by the fact that it is difficult to change once it is constructed.


5. Sales Strategy

Sales strategy is a measure for sales to be able to perform lubrication in addition to conventional sales activities.
Depending on the situation of each company, such as the use of marketing tools at the time of visit, and the support of business partners, the strategy is different depending on the sales method.


In a company, maintaining and growing business performance regardless of the type of business or the business category is essential, but it is difficult.
In implementing management, there are various things that should be done as a company, such as personnel, education, and finance. Management for further growth is an essential strategy for the survival of the company and growth, and it is possible to support the improvement of the business performance in synergy with the marketing strategy.


1. Organizational Structure Design

There is no best and only organizational structure in any situation. It is very important to design the optimal organizational structure according to the situation.
When considering the organizational structure, we design a well-balanced corporate strategy (vision, philosophy, and goals), corporate strategy, business strategy, functional strategy, technology (information technology and others), business environment, and human resources.


2. Human Resource Management

In addition to hiring personnel, it is also important to draw out the degree of voluntary cooperation of the current human resources in order to aim at the realization of the company’s goals and strategic objectives. In addition, it is necessary to set up opportunities to learn a variety of skills according to the purpose, such as personnel education, such as the development of coaching skills improvement and seminars and training system of managers in order to properly position the fighting force and promote further growth.


3. Financial Strategy

In order to increase corporate value, it is necessary not only to execute management and business strategies but also to strengthen the financial base that supports the company.
It is important to realize the optimal capital structure by planning and executing various financial measures. Failure to properly operate the financial function can lead to the destruction of the shareholder value, such as short-circuit failure of necessary funds, and the reversal of interest rates and the rapid removal of investment profits.
The mission of our financial strategy is to avoid such situations and to maximize and optimize shareholder value through more aggressive procurement and investment scrutiny.


Once a strategy is defined, it is not easy to implement it, but it is important to execute the strategy properly, to verify its effectiveness and results, and to make improvements on the part of the bottleneck.
We will conduct a post-results survey on the strategies implemented in accordance with the PDCA cycle (Repeat the 4 stages of Plan→Do→Check→Act) and brush up from the feedback of the survey results to a more accurate strategy.


1. Business Operations

Business operations exist in every company and are a part of daily business activities.
Business operations are an important foundation that supports corporate management and is also a source of competitiveness. It’s not a good idea to think about it in isolation, even if you design the right strategy.


2. Verification and Improvement Meeting

The execution of a plan is the execution of strategic planning, and it is the Do (execution) in the PDCA cycle to ensure that it progresses. Without ”Do” all cycles will not work.
Check the results obtained from the executed plan and the deficiencies and defects during the execution. It is important to know if you have succeeded, failed, or not enough progress.
Success will be expertise, and the plan will be modified for failure and failure. And by further Do (execution), we will make improvements better. We will practice this series of flows through verification and improvement meetings.


3. Effect measurement and Improvement Method

Effectiveness measurement refers to the evaluation of measures implemented in marketing and management, etc., in a way that can be seen in retrospect. It is easy to quantify such as advertising in marketing, and effect measurement such as calculating the LTV is possible for the total sales.
On the contrary, qualitative ones also need to be measured and generalized in questionnaires and interviews. We will consider the improvement method based on such results.