In-house training system社内研修制度について

Strategic Partners has an internal education system for employees and partners. Based on the effective and practical strategic framework “6e”, “1. research/analysis” “2. philosophy/business domain” “3. business strategy” “4. marketing” “5. management” “6. operation” We will classify into 6 and learn.
A six-month training course will be set up, and through lectures and case study work, not only strategists but also various creators’ skills will be improved, and practical know-how will be acquired in solving corporate problems.
*This training is not open to the public and can be taken only by our employees and partners.

In-house training system menu社内研修メニュー

01Survey analysis

Survey analysis is an interview or preliminary survey on a company or products/services. In addition, it is to investigate the external environment and internal environment surrounding a company’s products and services, and to analyze based on the results. By studying survey analysis methods, we will review corporate strategy and derive guidelines for strategic planning.

02Philosophy/Business domain

It is important to maintain the philosophy and define the business domain in order to carry out the corporate strategy surely. Based on the results of the survey analysis, you will learn how to redefine your philosophy and business domain, if necessary, to formulate business strategies and connect them to strategic planning that corresponds to all phases of corporate operation.

03Business strategy

Business strategy is based on the redefinition of philosophy and business domain. Learn to develop redefinition and branding of I (Business Identity). It is an important element related to the foundation of corporate activities such as activity system and growth strategy.


Learn to plan and produce a product strategy, a price strategy, and a strategic plan that brings out all of your marketing activities: PR, WEB, events, mass media, over-the-counter, ooh, promotions, and other promotional strategies, distribution strategies, and sales strategies.


In companies, management is essential to maintain and grow business results regardless of business type. There are various things that a company should do such as personnel/education and finance in carrying out management. Management for a further leap will be able to support the improvement of corporate performance by learning strategies that are essential for the survival of the company and its growth.


After establishing a strategy, it is not easy to realize it, but as the strategy is implemented, appropriate operations are executed, the effects and results are verified, and improvements are made to the bottlenecks. That is important. After the PDCA cycle (Plan <Plan> → Do <Execution> → Check <Evaluation> → Act <Improvement> is repeated in four steps), a post-investigation is conducted on the results, and from the feedback of the survey results, Learn to brush up on a more accurate strategy.

In-house certification system社内検定制度について

Strategic Partners has adopted an in-house certification system. There are two types of tests.
*This training is not open to the public and can be taken only by our employees and partners.

In-house certification system menu社内検定メニュー

01Junior Business Strategist (JBS)

Qualification requirements: Work experience (assistant) 3 years or more

02Master Business Strategist (MBS)

Qualification requirements: Passed the junior business strategist certification / More than 10 companies with a track record of improving corporate performance / MBA holder or more (third-party certification required) / In-house examination

Note 1) What is a strategist (corporate strategist)?

Strategist is a new type of profession that “supports client companies by making a one-stop effort from strategic planning (*2) to execution support (*3).”
You may think that a profession close to a strategist is a consultant, but a consultant is a profession in strategy formulation,
and does not take care of tactics (product production, solution construction, organizational design, etc.).
In this way, it cannot be denied that the specialized human resources that support client companies are partial support such as consultants and creators. It is true that it is possible to provide highly effective measures because it is a specialized service. At present, corporate activities of customers are carried out in a very wide range. Therefore, it seems that specialized services alone cannot solve the essential problems of companies.

Yes, corporate activities are said to be “complicated”, and the steering in the midst of all the various factors is directly linked to business results. There are many different things you can do to adapt to the changing market environment. That is exactly why there is a strategist. “Because you can understand the strategy, it is possible to use the tactics (product production, solution construction, organizational design, etc.) to maximize the effect of the strategy, and to maximize the effect of the planned strategy.” You can also “execute”.

When I think about it again, in the past, historical strategists such as Akira Morozuka and Kansuke Yamamoto were active. Currently, we are shifting to an economic war centered on companies.
Therefore, the existence and training of strategists are important.


Note 2) What is strategic planning?

Strategic planning refers to the structure of management and planning, including the strategy level of “from strategy to planning, from planning to budget”. It began to be noticed in the 1960s and is still used by many companies as a basic mechanism for moving organizations.
Specifically, the six corporate activity elements are “1. Survey/analysis”, “2. Philosophy/Business domain”, “3. Business strategy”, “4. Marketing”, “5. Management”, and “6. Operation”. Classify In “1. Research/Analysis”, the environment surrounding the company/service/product and targets are analyzed, and the strategic concept is designed. In “2. Philosophy/Business domain”, we also propose redefinition of corporate philosophy/domain and redefinition of services/products.
In “3. Business Strategy,” the business strategy of the company is formulated. In “4. Marketing,” the marketing strategy for the products and services of the business is formulated. In “5. Management,” the organizational and financial measures are designed. To do. Finally, in “6. Operation”, the execution plan and KPI and KGI are designed. This enables us to find answers to every phase of a company’s and product/service challenges.


Note 3) What is execution support?

Strategists carry out strategic planning and support execution until KPI and KGI realization is called “execution support”. We thoroughly support companies by using various methods from execution to achievement of goals.