SPC (Shopping Planning Center) service.

SPC provides integrated planning encompassing promotional design utilizing manufacturer sponsorships, themed sales flow design based on 52-week MDs, IP utilization, PR, SNS, mass media coordination, and even in-store media. Rather than simply providing promotional support, SPC aims to improve profit structures while enhancing customer experience value by designing “reasons for visiting” and “motivations for purchase.”

Furthermore, by building an ecosystem connecting retailers, manufacturers, and customers, SPC achieves continuous sales growth while minimizing promotional costs. Leveraging the branding, PR, and promotion expertise cultivated by Strategic Partners Co., Ltd., SPC supports new growth strategies for retail distribution.

① We request participation from relevant manufacturers through a cross-manufacturer sponsorship format. The secretariat (our company) uses the sponsorship fees to ② design store theme flows and implement various measures. Furthermore, we coordinate ③ IP utilization, ④ advertising media, and ⑤ in-store media as needed. Retail companies can reduce costs, proactively develop measures, and create new customers.

① Cross-manufacturer sponsorship format (basic format)

(Cross-category measures/coupon measures, etc.)

② Store theme flow design planning

(52-week MD measures/icon measures/IP collaboration measures, etc.)

③ IP utilization (cultivation)

(External IP collaboration/in-house IP cultivation, etc.)

④ Advertising media coordination planning

(SNS/mass media/PR design, etc.)

⑤ In-store media planning

(Original tool: Promoport：https://strategicpartners.jp/news/post-80774.html)