Outlineブランディング&プロモーションサービスについて

Our branding and promotion strategy is built on the belief that, just like strategy itself, organic integration across all initiatives is essential. Based on the framework outlined below, we define the vertical axis as awareness and the horizontal axis as the execution flow. Starting from (1) core strategy design, we organically connect (2) PR, (3) tool development, (4) advertising, and (5) Sales initiatives, ultimately aiming to achieve (6) KPI targets through a fully integrated approach.

To execute the strategies designed in the core planning phase, all required products are developed by professionals who specialize in their respective fields. From video production and events to websites and graphic design, we deliver strategy-driven outputs through a fully integrated in-house system. By managing both planning and production internally, we ensure a strong balance between cost efficiency and high-quality execution.

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1. Core Design | Building the Core of the Brand

At the heart of branding lies not surface-level expression, but a clearly defined philosophy and intent. Core design is the process of establishing this foundation.
We conduct comprehensive research and analysis of market conditions, competitive landscapes, and customer values and behaviors to identify a brand’s essential strengths and its role in society. Based on these insights, we define the direction the brand should take and articulate it as a clear brand concept.

From there, we develop taglines and key visuals that accurately and compellingly communicate this concept. In addition, we create structured source content that organizes service and product information to serve as the foundation for all future outputs, including websites, advertising, and sales materials. This ensures that every initiative is aligned around a single, consistent brand axis.

1. Formulate the core concept and catchphrase for your brand (product or service).

2. Create a source copy that expresses and appeals to your brand (product or service).

3. Create a key visual that expresses your brand.

Core Design Menu

Product & Service Overview ・Source Copy Development

※What Is Source Copy?

Source copy refers to foundational written content that is commonly used across multiple creative assets, such as videos, key visuals, banner advertisements, and brochures. It serves as the starting point for unifying core messages as well as tone and manner across all deliverables, helping to ensure consistency in brand communication.

Rather than being limited to simple copy drafts or scripts, source copy functions as a shared language used throughout the entire project. For this reason, the accuracy of wording and the overall direction of expression have a significant impact on the quality and impression of all creative outputs.

Based on the source copy, tone and volume are adjusted according to the characteristics and objectives of each medium. It is developed into narration or on-screen text for video, main copy for key visuals, and promotional messaging for banner ads and brochures.

In this way, source copy forms the foundation of all communication and serves as an essential core document for defining the overall creative direction of a project.
Concept Development ・Brand Concept
・Communication Concept
・Product & Service Concept
・Business Concept
・Video Concept
・Event Concept
・Website Concept
・Graphic Concept
・Recruitment Concept
Copy Development ・Brand Copy
・Communication Copy (including Body Copy)
・Sales Copy
・Product / Service Naming (Copy)
・Tagline
・Recruitment Copy
Key Visual Creation ・Communication Visuals (visuals that express the copy)
・Event Promotion Visuals
・Website Hero Visual
・Recruitment Visuals

2. PR Strategy | Creating Buzz and Engaging the Media

In PR strategy, our focus is not simply on delivering information, but on creating context—why this story matters now.
We reinterpret the value of products and services through the lenses of social relevance, originality, and distinctiveness, transforming them into strategically designed, newsworthy narratives rather than coincidental topics.

These narratives are then deployed across press releases, social media, press conferences, exhibitions, and events. By encouraging empathy and voluntary sharing among audiences, we build deeper brand understanding and trust, extending impact beyond media exposure alone.

1. Design content that will grab the attention of media and consumers.
2. Strategic PR design maximizes media conversion.
3. Go beyond media exposure to gain consumer empathy and spontaneous dissemination through social media.

PR Strategy Menu

PR Strategy Development ・PR Campaign Planning (ideas and initiatives designed to generate media coverage)
・Social Media Integration Campaigns
・Media Planning
PR Content Execution ・Media List Development
・Media Outreach (Media Tours)
・Wire Distribution (from content creation to distribution)
・Press Event Execution (planning, venue coordination, and on-site management)
・Trade Show Execution (planning, venue coordination, and on-site management)
・Social Media Management

③ Tool Creation | Move people's hearts and make them love the brand

Tool production is the process of translating the brand’s philosophy and worldview, defined during core design, into tangible experiences.
We design and produce a wide range of tools—including video, graphic assets, websites, and events—selecting the most appropriate formats based on purpose and audience touchpoints.

Beyond visual appeal or impact, we emphasize strategic clarity: who the message is for, what should be conveyed, and how it should be delivered. By grounding every output in the brand concept, we ensure consistency and elevate the quality of brand experiences across all channels.

Movie

Video has become more and more subdivided according to its purpose of use, and with the evolution of mobile environments such as smartphones, it has become a medium that consumers can always come into contact with.
In addition to multi-channel, various streaming services have emerged, and due to the evolution of equipment, HD quality is of course, and higher resolution is progressing to 4K and even 8K.
As senders and receivers become more personal from the masses, what is required is to quickly supply high-quality content that emphasizes the effect, depending on the purpose of use.
With the ability to plan and produce images by staff who understand the situation and strategy, we have realized to output the film material once shot, depending on the purpose, in a one-source and multi-use concept. One of the features of our video products is that we are able to provide all the video products needed for corporate activities with accumulated know-how while keeping the cost down.

1. We create powerful video content that complements various strategies.

2. Extensive Production Capabilities, from Internal Videos to Commercials

3. Maximize video assets through a one-source, multi-use approach.

Video production menu

Survey Analysis ・Group Interview shooting / analysis
・Products・Service prototype image video
・Prototype CGs
Philosophy and business domain ・Corporate branding video
・Philosophy penetration video
・CSR Video
Business Strategy ・Product brand branding video
Marketing ・CM
・PV
・WEB Video
・Exhibition Video
・Campaign Video
Management ・Recruitment Video
・IR Video
Operation ・Guidance Video

Event

In corporate activities, there are opportunities for various events such as shareholder meetings, year-end and year-end employee meetings, management strategy presentations, press releases, and exhibitions. It’s often annoying that it’s very stressful for a company employee to control all of these various events.
We understand your company’s strategy and can implement high-quality events in line with the necessary concepts. Event planning, venue selection, and venue construction, decoration, equipment preparation, production and guidance of visitors, stage and venue operation, script creation and production, and hosting / guest casting are all provided in-house. By implementing it, we are able to offer while meeting the most demanded requirements of these days, keeping costs and maintaining quality.

1. We don’t just build booths—we develop a strategic concept and design the booth accordingly.

2. Based on the concept, we provide one-stop support for everything from construction and on-site operations to detailed deliverables such as videos, panels, and decorations.

3. We also support post-event effectiveness evaluation to measure results and inform next steps.

Event production Menu

Survey analysis ・Street Survey
・Open Survey
・Group Interview
Philosophy and business domain ・In-house presentations
・Corporate Party
・Management strategy presentation
Business Strategy ・Branding presentation’
Marketing ・Exhibition
・Press conference
・Giveaway event
・Campaign event
Management ・General Meeting of shareholders
・Various in-house events
Operation ・In-House briefing

WEB

Websites are becoming increasingly important for corporate activities. For some generations, the site browsing environment has been subjected to a wave of changes, such as exceeding the share of browsing on smartphones by a majority. In the future, as technology advances more and more and more, there is a growing possibility that companies cannot achieve their desired goals simply by pursuing only design. In our company, while responding to specialized knowledge and technology, such as the management system and the database that is linked with the web site production and system construction to diversify, the first is what is the WEB site necessary for the company? It’s a great way to get a sense of what’s going on in the world.
For example, if it is a corporate site, is it related to the purpose of the company, the content to be expressed, and the philosophy or mission? It is a great feature to meet a wide range of checkpoints, such as, to produce based on the concept that is the basis.
We believe that an important WEBsite is an output that is based on such a strategy.

1. Strategically-driven, “weapon-like” web design

2. We offer comprehensive support, from concept design to page design, photography, illustration creation, and writing.

3. We also provide operational services, including SEO, page analysis, and content creation.

WEB production Menu

Survey analysis ・WEBsite survey analysis
・Prototype A/B test site
Philosophy and business domain ・Corporate site
・Branding site
Business Strategy ・Products Branding site
Marketing ・Products & Service site
・LP Page
・EC site
・Campaign site
・Site Operation
・SNS Design / Operation
Management ・Recruitment site
Operation ・Internal site dedicated to employees

Graphic

There is a reason why graphic design has been considered as a product that becomes the face of Service and product so far as design. We believe that the graphic we provide is effective in a part beyond such a narrow sense of design as the basis of the production.
In other words, it is the idea that it should be output in line with the corporate strategy in the graphic design field. The most obvious example of a strategy is C.I, but we believe that the strategy should be utilized and reflected even in the design of internal manuals that tend to be considered the most distant from the strategy. Based on how graphics function in the course of corporate activities, we believe that the first priority is to understand and provide strategies, and internal designers can provide consistent management through planning, production, and delivery.

1. We create a wide range of graphic assets, including advertisements, brochures, product packaging, vehicle wraps, and promotional items.

2. We can assign designers (average to top-tier) to fit your budget. Feel free to request even a single banner.

3. We handle everything from concept design to page design, photography, illustrations, and writing.

Graphic production Menu

Survey analysis ・User Analysis survey tool
・Products Prototype
・Prototype A/B Test
Philosophy and business domain ・Company Brand Book
・Philosophy Book
・Company Brochure
・C.I Logo
・Various In-house Tools (Business Cards, Envelopes etc.)
Business Strategy ・Business Brand Book
・Business Brochure
・B.I Logo
Marketing ・Product Service Brochure
・Flyers
・Graphic Design Advertising (Poster / Newsletter / Magazine etc.)
Management ・Company Newsletter
・IR Brochure
・Recruitment Brochure
Operation ・Business Manual
・In-house Materials Design

4. Advertising | Delivering the Message Through the Right Media

Advertising is a means of delivering the brand message to the right audience, at the right time, in the right way.
Using the tools we produce, we design advertising strategies across a wide range of media, including video advertising (TV and digital), OOH (outdoor and transit), newspapers, radio, and direct mail. Media selection and planning are driven by objectives and KPIs.

By considering media characteristics and audience behavior, we create integrated advertising journeys that move audiences from awareness to understanding and action. Working closely with media partners, we manage the entire process—from media buying and distribution to operation and optimization—to maximize effectiveness.

1. Select the appropriate media to reach your target audience.

2. We offer a wide range of media buying options, including TV, web, newspapers, and out-of-home advertising.

3. A one-source, multi-use approach that supports everything through post-campaign performance measurement.

Advertising Menu

Mass Advertising ・TV Advertising
・Radio Advertising
・Magazine Advertising
・Newspaper Advertising
Online Advertising ・Search Advertising
・Display Advertising
・DSP Advertising
・Social Media Advertising
・Direct Media Buys
・Affiliate Advertising
Promotional Media Advertising ・Out-of-Home (OOH) Advertising
・Transit Advertising
・Vehicle Wrap Advertising (buses, trains, taxis, etc.)
・Elevator Advertising
・Event Exhibitions
・Free Publications
・Insert Flyers, Co-op Inserts & Direct Mail
・In-Store Advertising (convenience stores, drugstores, beauty salons, mass retailers, etc.)
Other Services ・Brand Tie-In Advertising
・Geo-Targeted Advertising
・Audio Advertising

5. Corporate Sales Initiatives | Sales Support That Drives Results

We believe branding and promotion should never end at awareness alone.
Our corporate sales initiatives are designed to convert interest and engagement into real business outcomes such as contracts and purchases.

We develop sales strategies tailored to target industries and companies, along with sales materials, proposals, and presentation tools that are both practical and brand-aligned. By tightly integrating marketing and sales efforts, we create a system that directly supports negotiations and delivers measurable results.

1. Propose strategic sales strategies
2. Formulate sales goals, KPIs, etc.
3. Create sales manuals and other materials

Corporate Policy Menu

Tool Introduction & Development ・Introduction of Existing Sales Tools (such as SFA, CRM, MA software, and business card management tools)
・Development of New Sales Tools (such as SFA, CRM, MA software, and business card management tools)
Event ・Trade Show Participation & Planning
・CEO Club Introduction
Corporate Sales Initiatives ・Sales Strategy Development
・Sales Manual Creation
・New Graduate Training Manual Development

Coming Soon

6.Effectiveness Evaluation (KPI&KGI Achievement) | Driving the Next Stage of Growth

No initiative is complete without evaluation.
After implementation, we measure and analyze performance to visualize the impact of branding and promotional efforts from both quantitative and qualitative perspectives.

Through brand lift studies and other assessments, we identify challenges and apply insights to future initiatives. By continuously refining this cycle, we achieve not only short-term KPI&KGI success but also long-term brand value growth and sustainable business development.

1. Accompanying from strategy to execution with the goal of achieving KGI
2. Formulating numerical targets and areas for improvement for the next phase
3. Facilitating and smoothly promoting projects to achieve KPIs and KGIs

KPI&KGI Design Menu

Survey analysis ・Brand Lift Research & Analysis
・Brand Awareness Research
・A/B Testing
・Satisfaction Surveys (for employees, customers, and other audiences)
・Event Attendee Surveys
・Customer Service Evaluation Surveys
・Data Analysis Using Excel
Tool Introduction & Development ・Introduction of Existing KPI & KGI Tools
・Development of New KPI & KGI Tools
Goal Setting ・Regular Meetings
・Report Preparation
・Next-Phase Goal Setting

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