We produced a TV commercial exploring the role of “BOSCH dishwashers.”

This commercial explored the fundamental relationship between users and dishwashers.

Furthermore, what does a dishwasher offer to users?

Starting with these questions, we conducted market research and designed the brand concept for BOSCH dishwashers.

The result is a commercial that states, “After a user and a Bosch dishwasher arrive in their home, the way they spend time after meals changes. By entrusting the tedious cleanup to the dishwasher, they can spend time talking with family or playing with their children. Bosch, the world’s number one choice*, helps you create precious time.”

The tagline is “What do you do after meals?”

Unlike web viewing, where viewers actively seek information, TV commercials are viewed while doing other things.

Therefore, this commercial emphasizes capturing attention in the first few seconds and employs a visual structure that instantly forms an impression.

Furthermore, instead of simply promoting the product, we created the video with a consistent feel in the cuts, color scheme, and sound design, so as to convey the overall atmosphere and values ​​of the brand.