Project to infiltrate the management philosophy of automobile-related company C

Company C is a tool manufacturer in the automobile manufacturing industry. A leading company in the industry with a unified product brand and a No. 1 share in the industry.
They have several group companies, but we have asked each company to design a strategic strategy for the group in order to bring them together to enhance the centripetal force and expand sales. At the time of the interview, the companies other than the one in the group had no fixed brand, and each company was acting independently. Therefore, we organized a vision and a mission to organize the group and carried out a strategic design intending to become a group as a whole.

In order to formulate the vision and mission of the group, we first set up a vision setting committee inviting in-house volunteers, and after several meetings centered on the project group, unify the in-house will and formulate the vision and mission. Based on our vision and mission, we will promote branding as a “group company with momentum” that will spread to the outside, raise awareness in the industry, and develop even more advanced initiatives while the group is united as one. Proposed and implemented so that it can be deployed.

◯ Perform external environment analysis, internal resource analysis, competitive analysis, integrated analysis

◯ Formulate a group vision and design strategies according to the vision

◯ Development of inner branding measures in line with the vision

◯ PR: Delivery of Online Press Releases
◯ WEB: Creation of a group site centered on the group vision as a hub-like site that serves as an entrance to the websites of group companies, production of SEM and drama format vision images expressing the group vision, establishment of companies, and Youtube channels. Update of all product promotion videos
◯ Event: We will exhibit at an exhibition where companies in the industry gather. Exhibiting jointly with group companies, mainly to unveil group vision.
◯ Mass advertisement: Publishing in industry newspapers
◯ CRM: Introduced the CRM system “Cockpit” to strengthen relations with customers, and regularly send information on exhibitions and new product information in e-mail magazines.

◯ Formulation of an organizational activity plan
◯ Production of group vision book to be distributed to group employees
◯ Distribute the group vision image as a DVD to employees or business partners
◯ Extraction of “employee’s thoughts” message to unify the in-house awareness

◯ Verification and Improvement (PDCA) Regular Meeting
Provide vision penetration execution support, website operation management (update, access analysis, information dissemination as appropriate), a proposal at a sales meeting