Myna Insurance Card Promotion Campaign Results

We received an order from the Digital Agency for public relations work to inform the public about how to receive medical care after December 2, 2024, in accordance with the integration of the My Number Card and Health Insurance Card according to the “Law Partially Amending the My Number Law Enacted on December 2, 2024”.
The premise of the project was to conduct publicity activities mainly at pharmacies. After interviewing pharmacies and pharmacists, we came to the conclusion that it would be impossible to increase the number of “publicity activities within the pharmacists’ normal duties. As a result, we decided to install fixtures in the pharmacies and use signage to announce the new service. By combining fixtures and signage, we discovered many advantages, including the possibility of advertising as a high-impact presence in the pharmacy and making the pharmacy more visible through signage broadcasts during waiting time in the pharmacy.

After receiving the order, we installed signage in 2,500 pharmacies nationwide and conducted PR work. The key point of the implementation was to guide the target audience on a seamless route through the individual measures, from publicity, to guidance and appeal, to experience and measurement. We designed the route based on the idea that it is important to provide an attractive experience.

In addition, we also produced various other graphics and conducted events at commercial facilities and exhibitions to promote public awareness.

◯Hearing
◯Internal environment analysis (attractiveness, resources, etc. of the My Number insurance card), external environment analysis (industry trends, verification of points to keep in mind, etc.)

◯Hypothesize strategic direction
◯Establishment of basic strategy
◯Field promotion design for pharmacies
◯Design of various events

◯Promotion strategy planning
◯Various graphic production
◯Event production: decoration, staging (equipment), and management

◯Regular meetings for verification and improvement (PDCA)
◯Compilation and preparation of report materials