To more deeply communicate Cleverly Home’s brand value, we produced a series of videos centered around a TV commercial.

For the TV commercial, Kenji Sakaguchi was cast as the main talent. Through his strong presence, the film powerfully expresses the values expected of a home—strength, reliability, and beauty.

The commercial highlights Cleverly Home’s high structural performance designed to withstand natural disasters, as well as the appeal of its tile exterior walls, which combine durability with refined aesthetics. Through visual storytelling, the film conveys the beauty of tile homes and the reassurance of a residence built for long-term,安心 living.

In addition to the main TV commercial, we also produced a behind-the-scenes making-of video and a documentary film that delves into the philosophy and passion behind Cleverly Home’s approach to homebuilding.

Through this multi-layered content development, we communicated Cleverly Home’s dedication to craftsmanship and its attitude toward creating homes from multiple perspectives.

By consistently visualizing everything from the brand’s worldview and performance strengths to its underlying philosophy, this project presents Cleverly Home’s appeal in a rich and three-dimensional way.

Visit the special website: https://www.cleverlyhome.com/cm_2024/

Agency: Nikkei Advertising Inc.
Planning / Production: Strategic Partners