Copywriter / Planner

Hitoshi Endou

Began career in planning and sales promotion at a food manufacturing and distribution company. Later transitioned to a production company as a Copywriter, gradually expanding expertise into creative planning and direction. Became independent at the end of 2017 and has since been working as a freelance creative professional.

In planning and direction, places strong emphasis on defining how clients, products, and services should be framed and positioned to solve business challenges. Develops concepts, project plans, and information architecture based on target insights and marketing data.

In copywriting, believes that a strong concept should serve as a clear compass guiding the work toward its goal. Approaches each project by carefully resolving the many small challenges along the way—expressing “joy” in ways that genuinely move the target audience.