PR Planner

Soyong Kim

In 2013, I joined a leading PR agency and have since worked with more than 120 companies and brands in the field of public relations and communications. My experience spans a wide range of industries — including restaurants, sports, contemporary art, gaming, commercial facilities, and local governments — cultivating media relationships across diverse sectors, a rare breadth within the industry.

Currently, I am active as a planner after founding uknit LLC, where I design optimal communication strategies rooted in PR thinking. From strategic planning and concept development to execution, I work closely with companies and their customers to address challenges and create meaningful engagement.

I also serve as Editor-in-Chief of the Korea–Japan social culture magazine andoor (View the media ⏩). Traveling between Japan and Korea, I discover and write about more than 100 cultural spots and brands each year — primarily in Seoul — introducing emerging culture and creative movements across borders.