Credit card company B member card payment transaction expansion strategy

Company B has been implementing promotional measures to increase transaction volume at restaurants for many years in cooperation with advertising agencies and service companies for restaurants.
However, as consumer behavior changed and it was necessary to change the direction of the fundamental strategy without achieving the desired results, we asked us through an advertising agency.

From hearings and conditions, we will first focus on the gap between facts and ideals in the current issues and verify them. We examined the mindset of each of the card user, the restaurant owner, and the card company, and devised a strategy that fits the factors in each position.
Card users want merits such as wanting to gain, and restaurant managers have a problem of avoiding risks when visiting the store rather than when making payments. Incorporated into the transaction volume expansion strategy, we proposed service development, card company business scheme development, and promotion strategy.

◯ Hearing, analysis of the gap between facts and ideals, discovery of essential issues.
◯ Target analysis (analysis from the viewpoint of time and motivation)

◯ Hypothesis setting for the strategic direction (Creation of mind, merits, and facts)
◯ Basic strategy setting Policy development for each company’s role (e.g. New service development at Company A)

◯ Real promotion for restaurants
Enlightenment logo production, Logo advertising production, Service promotion advertisement production, Sales staff store announcement operation, Sales tool production (Booklets), Store tool support (consumable/fixed), Sampling, Novelty production
◯ Web Promotion
WEB site announcement, Area curation app, Information posting for foreigners, WEB advertisement
◯ Mass advertisement implementation
Local TV CM, Cable TV CM, Local Radio, Local insert flyer