Tokyo Game Show 2025 Booth Construction

At TOKYO GAME SHOW 2025, one of Japan’s largest game exhibitions, we were responsible for the construction and overall project management of the exhibition booth for INTI CREATES.
The booth was designed as a space where visitors could experience the worldviews of several featured titles, including the company’s latest release, “Witch of Luludidea.” The project required achieving a high-level balance of design quality, visual performance, and safety standards.

From the earliest design stages, our team was involved in the project—overseeing product installation methods, examining the structure of display fixtures, and managing every production process through detailed discussions and coordination.
At each phase, we worked in close collaboration with designers, fabricators, and other specialized teams to ensure precise scheduling and efficient progress within a limited preparation period.

A key focus of this project was the faithful recreation of each game’s unique worldview.
We selected materials and finishes that reflected each title’s tone and visual motifs, combining a variety of textures—wood, metal, and fabric—to create visual depth and a sense of dimension.
In particular, the “Witch of Luludidea” area featured intricate decorative structures and finely tuned lighting effects that captured the game’s mystical atmosphere, inviting visitors to step into its world.

Safety and structural integrity were also top priorities throughout the construction process.
We thoroughly reviewed elements such as visitor flow, load-bearing capacity, and electrical and lighting systems, ensuring smooth and safe operations even within the tight setup and teardown schedule unique to trade shows.
During on-site installation, our team conducted real-time quality checks—verifying color accuracy, adjusting lighting levels, and optimizing viewing angles—to maintain consistent finish quality and maximize the visual impact of the display.
We remained flexible in addressing on-site challenges, continuously refining the booth’s overall completeness.

Through this series of efforts, we went beyond simply “building” a booth to practice what we call creative construction management—the art of transforming design intent into a tangible spatial experience.
Every aspect—from layout and visitor flow to materials and lighting—was carefully orchestrated to ensure that the booth itself became a stage for conveying the brand message of INTI CREATES.

As a result, the booth drew significant attention throughout the exhibition period.
The demo areas, photo spots, and merchandise sections were consistently crowded, while the booth also gained high visibility across social media platforms—successfully amplifying both brand engagement and promotional impact.

We remain committed to our mission of “transforming brand value into immersive spatial experiences through exhibition design,” continuing to pursue booth construction and management that deliver each client’s vision in its most compelling form.

Client: Inti Creates Co., Ltd.