ZAMST Sports Insoles 2025 – Brand & Promotion

Our company was responsible for the 2025 Branding & Promotion of ZAMST Sports Insoles in its entirety. In this project, we were involved in all stages from concept development to catchphrase creation, based on market research and target analysis. The copy “Awaken & Reinvent Yourself” conveys the brand message that wearing ZAMST insoles helps individuals awaken a new version of themselves.

Furthermore, we developed the ZAMST Footcraft Athlete Support Project as a new initiative for the brand. Centered on the theme of supporting athletes from the ground up, we handled all brand-related production, including video production, website development, and graphic design.

In the videos, we realistically depicted moments when athletes experience changes in performance and mindset by wearing the insoles. On the web and in graphic materials, we ensured a unified brand message and worldview, creating designs that visually communicate the experience of “awakening a new self.”

For the event, we designed exhibition and hands-on experience booths, providing an environment where visitors could directly feel the effects of the insoles.

During the event, many attendees stopped by the booths, experiencing the insoles firsthand, which deepened their understanding of the brand while generating amplification through social media and media coverage.

Going forward, our company will continue to deliver clients’ intentions accurately and provide branding and promotional activities that unlock the full potential of their brands.

For more details, please visit: ZAMST Footcraft Athlete Support Project

Production Staff:

Director: Kenshiro Irie

Camera / Cinematography: Masato Sato

Lighting: Shin Tajima

Art Director: Hiroshi Hoshino

Motion Graphics Designer: Ryo Obayashi

Venue:
Intex Osaka
1-5-102, Nanko-kita, Suminoe-ku, Osaka 559-0034, Japan
https://www.osaka-marathon.com/2025/expo/outline/

Venue:
Tokyo Big Sight, South Exhibition Hall
3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
https://www.marathon.tokyo/events/expo/

Venue:
Pacifico Yokohama, Exhibition Hall C
1-1-1 Minato Mirai, Nishi-ku, Yokohama, Kanagawa 220-0012, Japan
https://www.japangolffair.com/

Venue:
Futako-Tamagawa Rise Galleria
2-21-1 Tamagawa, Setagaya-ku, Tokyo, Japan
(Direct access from Futako-Tamagawa Station, Tokyu Den-en-toshi Line / Oimachi Line)

■ What is ZAMST Footcraft Fes. in Tokyo
ZAMST Footcraft Fes. in Tokyo is a hands-on event conducted as part of ZAMST’s athlete support initiative, the ZAMST Footcraft Athlete Support Project. ZAMST considers everyone who engages in sports—not just professional athletes—as “athletes,” and conducts various activities based on the philosophy of “supporting all athletes.”

At this event, participants can measure the condition of their feet—the foundation that supports every movement—using the latest 3D scanners, and experience sports insoles that provide support from the ground up. Attendees can enjoy a variety of sports content designed to enhance and support athletic performance.

『 ZAMST Footcraft Athlete Support Project』Campaign Site

◯Hearing / Interviews

◯Internal Environment Analysis (e.g., strengths and assets of ZAMST shoe insoles)

◯External Environment Analysis (e.g., industry trends, key considerations)

◯Positioning Analysis (identifying the position of our products)

◯Target Analysis

◯Integrated Analysis (formulating the strategic direction for the brand)

◯Concept Development

◯Catchphrase Development（または Tagline Development）

◯Promotion strategy planning

◯Various graphic production

◯Event production: decoration, staging (equipment), and management

◯Advertising Planning

◯Regular meetings for verification and improvement (PDCA)
◯Compilation and preparation of report materials