What is Strategic Partners System?What Is the Strategic Partners System (SPS)?
A partner program where specialized companies and individuals collaborate to expand business opportunities
This program is a co-creation platform for concluding partnership agreements with us and expanding business together while leveraging each party's expertise.
While continuing their own businesses, partners can use Strategic Partners' knowledge, network and marketing methods to create new projects, expand their business domains and increase sales opportunities. The program is intended for companies and sole proprietors active in strategy, marketing, advertising and creative fields. Through training programs, various tools and the partner network, we provide an environment in which you can work with peace of mind.
MERITBenefits of Becoming a Partner
01More project opportunities and more revenue opportunities
In addition to project referrals from us (*1), new business opportunities arise through client referrals and joint proposals among partners. You will also be able to make proposals spanning multiple fields to your own clients, leading to expanded business opportunities.
(*1) Project referrals are not guaranteed, but we provide matching support toward referrals.
02Collaborate with professionals in every field
You can work with partners in a variety of specialized fields, including strategy, creative, media and solutions. Even projects that cannot be handled within your own specialty alone can be driven forward as a team.
03A structure that can handle large-scale projects
Because projects can proceed under our contracts and credit, you can take part in projects of a scale that would be difficult for small businesses or freelancers alone. Practical matters such as ordering from and paying external partners are also supported.
04Learn strategic methods and improve the quality of your proposals
You can take training based on “6e,” a management framework whose effectiveness was confirmed through empirical research at EU Business School. Templates and tools you can use for planning and proposals are also provided.
05Networking and information exchange with like-minded peers
You can take part in Partners Gatherings, where professionals active in various fields come together (*2). You will have opportunities to network and exchange information while sharing strategic thinking.
(*2) Participation in the Academy and Gatherings is optional (recommended). Participation is not mandatory.
06Join projects in your own style
Since the contract is an outsourcing contract, you can work with us alongside your main business. You can focus on projects that interest you and on your areas of strength.
WORKSPartner Areas of Involvement
STPT partners take on one (or more) of four types of work according to their expertise. Through work in their areas of strength, partners help drive STPT projects forward together with us.
WHO CAN JOINWho Can Become a Partner
Both individuals and corporations can join the partner program.
Joining as an individual
[Eligibility]
[Creative Work] Individuals specializing in creative fields such as strategic planning, video, web production, event production, graphic production and PR, including producers, directors, designers, photographers and engineers.
[Account Work] Individuals with sales experience at advertising agencies, consulting firms, production companies, etc.
* Members of groups without legal entity status, such as voluntary associations, will contract individually.
Joining as a corporation
[Eligibility]
[Creative Work] Corporations specializing in creative fields such as strategic planning, video, web production, event production, graphic production and PR.
[Account Work] Corporations such as advertising agencies and consulting firms.
[Media Work] Corporations specializing in media, such as TV stations and web advertising media companies.
[Solutions Work] Corporations providing IT services, servers, various marketing tools, etc.
* Those with legal entity status are treated as corporations even if they consist of only one person. When introduced as an STPT partner, you may be introduced as an individual with your affiliation indicated.
Flow to Become a PartnerSteps to Partner Registration
Start with an outsourcing contract.
Then, after building mutual understanding through real work, move on to a partner agreement.
Under this program, you first join projects under an outsourcing contract, deepen mutual understanding through real work, and then proceed to a partner agreement.
The difference between “outsourcing contract” and “partner”
We define an outsourcing contract as “performing work based on a request,” and a partner as “a relationship of creating strategy together.” Those who become partners take part in projects as an ongoing collaborative relationship, covering strategy design, strategy understanding, client proposals and execution. It is a relationship that assumes mutual ordering: depending on the project, we may outsource work to the partner, or the partner may outsource work to us.
| Outsourcing contract (subcontractor) | Partner | |
|---|---|---|
| Main purpose | Performing and delivering designated work | Co-creating strategy based on the “6e” strategic design framework |
| Role | Performing tasks based on STPT requests | Joint participation in strategy design, proposals and execution |
| Relationship | STPT = client, outsourcing contractor = contractor | Equal partnership (knowledge sharing and mutual ordering) - For STPT projects, ordering, responsibility and payment lie with STPT - For partner projects, ordering, responsibility and payment lie with the partner |
| Compensation (STPT projects only) | Project fees (delivery-based / hourly) | - Project fees (delivery-based / hourly) - Payment of sales fees when conditions are met |
| Priority ordering | None (we request suitable projects according to your skills) | Priority ordering (orders placed with priority over outsourcing contractors) |
| Contract term | Per project | Renewed annually in principle (automatic renewal from the second year) |
Q&AQuestions
For questions about the partner program, please see the FAQ or feel free to contact us via the inquiry form.
EntryApply to the Partner Program
Request materials / Inquiries
If you are interested in becoming a partner, please contact us via the inquiry form. Upon request, we will send materials for prospective partners or hold an online information session.
Application
If you wish to become a partner, please contact us via the inquiry form. In doing so, please include your preferred partner type and, if available, a website or similar showing your or your company's background and track record.