MESSAGEMessage from the CEO
Before founding the company, I spent five years testing our current business model at many companies.
Companies already have years of experience and knowledge. Rather than proposing strategy itself, I came to feel that what is needed is to support strategic planning and execution based on the experience, knowledge and strengths already inherent in each company.
So in December 2012, we made a fresh start under the name “Strategic Partners Inc.,” expressing our desire to “become a strategic partner to every company.” It is a fact that nearly 70% of corporate bankruptcies are caused by sluggish sales. That is exactly why we believe that revitalizing a stagnant Japan requires, first of all, that not only large companies but also mid-sized and small companies regain their vitality.
Japanese society is supported by companies and other corporate entities. The profits they generate support the livelihoods of each of their employees, support their families' lives, health and education, and further support the building of society all the way up to the community and the nation. In other words, we believe that revitalizing companies through our services is itself a contribution to society in the truest sense.
President & CEO Hiroshi Ashida
Management activity conceptOur Approach to Management
Why Strategic Partners Exists
We believe it is important for a company to exist with a mission; a company that exists only to earn profits for itself will eventually be weeded out by society. For as long as it exists as a company, Strategic Partners will aim to achieve its mission and will continue to support companies, local governments and other organizations in order to create an ideal society.
The corporate revitalization made possible by Strategic Partners' support benefits not only the companies themselves; in the end, it brings prosperity to society and to individuals.
Management Policy
We don't chase easy business
If we pursue “hands-off” work and “efficiency,” we will drift away from respecting our clients. We don't mind being called poor at business. Even if it means getting our hands dirty, we maximize our clients' corporate value.
Developing people matters most
Retaining talent and maintaining quality are said to be difficult, but Strategic Partners does not run away from that. Through our business activities, we send many talented people out into society.
Big results from a small company
It is important to aim to be a compact company. Through appropriate distribution of profits, we invest in research and education and reduce the burden on our clients. As a result, this policy contributes to achieving our clients' KGIs.
Creating a new trend as a partner company
We will not become a company limited to a specific field, such as a consulting firm, an advertising agency or an IT vendor. By integrating strategy and tactics, we create a new trend in partner companies.
Revitalizing companies (organizations) is true social contribution
Revitalized companies (organizations) bring goods and services into society and help form an economic cycle. Supporting companies is the greatest contribution to society.
Turn work into play, and play into work
Creative making, team building and sharing results are the best entertainment there is. If you turn work into play, there is no more enjoyable work.
BRANDBrand
CONCEPT
We are a new type of company that “provides seamless, end-to-end services from strategic planning through execution.” Most of a company's partner companies specialize in a particular field, such as consulting or CRM tools. It is true that precisely because these services are specialized, they can deliver highly effective measures. However, specialized services alone are not considered capable of solving a company's fundamental issues.
Corporate activity is said to be a “complex system,” and steering amid the intricate interplay of countless factors directly affects performance. There are many different things that can be done to respond to a rapidly changing market environment. That is precisely where the reason for “Strategic Partners” to exist lies. Because we understand strategy, we can produce products that maximize its effects, and we can carry out the “execution” needed to make the most of the planned strategy.
As a partner company that stays close to clients and supports management across every area of corporate activity, and as a partner company that provides one-stop services from strategic planning through product production and solutions, our services are currently used by many companies, including general businesses, advertising agencies and consulting firms. Whether for strategic planning alone, for product production and solutions alone, or of course across all areas, we promise to contribute to revitalizing Japanese companies through every kind of support needed for corporate activity.
START
We want to revitalize our client companies through our services
This is a strong motivation drawn from our CEO's past experience.
Our CEO's father ran an ironworks. At that time, with the rise of building-material manufacturers, ironworks were gradually disappearing from towns. Our CEO's father's ironworks was no exception; it was unable to adapt to changes in the market environment.
“If only we had found a solution back then.”
Ashida's motivation for running a strategic agency is rooted in these past experiences.
FUTURE
Thinking for the Future
In a global economy, what measures should companies take for the next generation?
Predicting the future has become more important than ever. As a matter of course, we research not only the rapidly changing market environment but also which industries will drive Japan going forward, alongside evolving our own scheme.
At present, the “keyword” we focus on is “CSV: Creating Shared Value.” CSV means “the creation of shared value”: when companies proactively address social issues and create value for society, economic value is created along with it.
We broaden our perspective beyond corporate performance to the “people,” the “economy” and the “society” that lie beyond it, and keep thinking about what strategies and preparations are needed from a truly “CSV” perspective. The answers are not simple. Through our research activities, we gather information, verify and study it, incorporate it into our strategic planning framework “6e,” and work hard every day so that we can give it back to companies in the form of proposals.
Corporate Philosophy
Symbiosis
Our corporate philosophy is “Symbiosis.” If you look up this word in a dictionary, you will find a definition such as “a phenomenon in which multiple species of organisms live in the same place while maintaining mutual relationships; living together.” We interpret this dictionary meaning as “growing together with true kindness that thinks of others.”
At Strategic Partners, each and every staff member carries this “Symbiosis mind,” and we hope to be a “true partner” who can think about your happiness.
Mission
Delivering true service, enriching Japan by revitalizing companies.
Our mission is to maximize corporate value by drawing on our many years of skills in management and marketing strategy and product production, and providing companies with new strategic planning and product services that integrate them, and to energize all of Japan by energizing the minds of people and companies.
Corporate Message
Strategy Changes ALL!
We regard strategy as the wisdom of humankind that solves every problem, and this message expresses our determination to change everything through “strategy,” based on our mission, from solving companies' challenges to realizing a better society.
The Meaning Behind Our Logo
In March 2022, we renewed the Strategic Partners logo.
The logo mark was created around the motif of the six elements of management that we hold as our ideal connecting and merging together.
PROFILECompany Profile
| Item | Details |
|---|---|
| Company name | Strategic Partners Inc. |
| Established | December 3, 2012 |
| Representative | Hiroshi Ashida, President & CEO |
| Address | 108-0075 LIBPORT Shinagawa east-07, W Building 2F, 1-8-15 Konan, Minato-ku, Tokyo |
| Contact | TEL:03-6459-3520 / FAX:03-6459-3521 |
| Capital | 37.5 million yen |
| Business hours | 10:00〜19:00 |
| Accounting auditor | Faith Audit Corporation |
| Certifications | JIPDEC PrivacyMark certified company (No. 17002958) |
| Registered trademarks | - Reg. No. 5940123 - Reg. No. 5941896 - Reg. No. 6420816 - Reg. No. 6420817 |
Access
108-0075 LIBPORT Shinagawa east-07, W Building 2F, 1-8-15 Konan, Minato-ku, Tokyo
5-minute walk from Shinagawa Station (JR lines / Keihin Line)
ClientsMajor Clients
Advertising agencies and production
- Dentsu Inc.
- Tokyu Agency Inc.
- Nikkei Advertising Co., Ltd.
- Hakuhodo Inc.
- McCann Erickson Japan Inc.
- ADK Holdings Inc.
- Asahi Advertising Inc.
- NTT Ad, Inc.
- CyberAgent, Inc.
- Momentum Japan Co., Ltd.
- FIND STAR Co., Ltd.
- Toppan Printing Co., Ltd.
- Toho Co., Ltd.
- Microsoft Japan Co., Ltd.
- VeriServe Corporation
- Sankyo Co., Ltd. (Sankyo Group)
- Daiko Advertising Inc.
- TBS Sparkle Co., Ltd.
- TV TOKYO Corporation
- DeNA Co., Ltd.
- Ozma PR Inc.
- Breitling Japan Ltd.
- Dentsu Digital Inc.
- Thirdwave Corporation
- All Japan High School Esports Federation (General Incorporated Association)
- Keio Rugby Club (General Incorporated Association)
- Sustainable open Innovation Initiative (General Incorporated Association)
- Pathfinder Co., Ltd.
- Japan Negotiation Society (Cooperating Academic Research Organization of the Science Council of Japan)
- JR East Marketing & Communications, Inc.
- Convention Linkage, Inc.
Media, IT and others
- NKB Inc.
- Sunny Side Up Inc.
- ADK Creative One Inc.
- Hakuhodo Products Inc.
- Sonicjam Inc.
- Dai Nippon Printing Co., Ltd.
- Cognizant Japan K.K.
- Yamase Co., Ltd.
- Signpost Corporation
- Nikkei Agency Co., Ltd.
- Linkrea Co., Ltd.
- Aioi Nissay Dowa Insurance Co., Ltd.
- Sumitomo Rubber Industries, Ltd.
- Kokokusha Co., Ltd.
- Lunasand Co., Ltd.
- Teikyo University (Educational Corporation)
- Rosette Co., Ltd.
- Full House Co., Ltd.
- Meiwa Real Estate Co., Ltd.
- Japan Securities Scholarship Foundation (Public Interest Incorporated Foundation)
- Tamagawa University (Educational Corporation)
- DNP Digital Solutions Co., Ltd.
- Future Artisan Inc.
- Amuse Inc.
- The Ritsumeikan Trust
- SCOPE Co., Ltd.
- JTB Communication Design, Inc.
- Nippon Sigmax Co., Ltd.
- Media MG Co., Ltd.
- The Yomiuri Shimbun Group