SPC SPC (Shopping Planning Center) Service

A retail marketing service that designs “reasons to visit” and “purchase motivations,” aiming to improve customer experience value and profit structure.

SPC (Shopping Planning Center) Service

Service OverviewService Overview

SPC provides integrated planning covering sales promotion design using manufacturer sponsorship, theme-based customer flow design based on 52-week MD, IP utilization, coordination of PR, social media and mass media, and even in-store media. Rather than simple sales promotion support, it designs “reasons to visit” and “purchase motivations,” aiming to improve the profit structure while enhancing the value of the customer experience.

ScopePlanning Scope

01Sales promotion design leveraging manufacturer sponsorship

02Thematic customer-flow design based on 52-week MD

03IP utilization

04Integration with PR, social media and mass media

05In-store media

06Designing reasons to visit and purchase motivations

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