Takeshi Deguchi Takeshi Deguchi

After graduating from university in 1991, he joined an advertising agency and then a full-service advertising agency, where he was assigned to the sales department and won many new clients specializing in consumer goods. After starting business with a then rapidly growing drugstore chain, he handled a comprehensive range of work, starting with in-store promotions and extending to web production, in-store media video production, TV commercials, private brand development and corporate statement development. Furthermore, he launched the Shopping Planning Center (SPC) with a unique position of thinking from the sales floor, bridging retailers and manufacturers, and pioneered various initiatives in what is now the advertising industry’s retail marketing. He then founded his own company in Nihonbashi, Tokyo in October 2014. While focusing on brand development and branding, since 2022 he has also launched new businesses aimed at solving social issues, engaging in various activities toward a Japan that remains sustainable for the next 100 years.