Worked in planning and sales promotion at a food manufacturing and sales company, then moved to a production company as a copywriter. While expanding his scope to creative planning and direction, he went independent at the end of 2017 and has worked as a freelancer ever since.
In planning and direction, he emphasizes the angle and context through which a client and its products or services are given value in order to solve challenges. He develops concepts, plans and information architecture based on target insights and marketing data.
In copywriting, he focuses on reaching the goal while keeping the concept firmly as his compass. His creed is to clear, one by one, the many small challenges lying along the route with expressions of “joy” that move the target’s heart.
Works experience
Sony, Canon Marketing Japan, Kyocera, Sharp, Nikon, SATO, Furuno Systems, IB Technos, Solar Frontier, Mitsubishi Electric Mechatronics Engineering, TOSTEM (now LIXIL), Microsoft, BIPROGY, Nippon Paper Industries, LINTEC, ASKUL, MRI Research Associates, Tokyo Stock Exchange, AEON Delight, Tokyo Metropolitan Government, JTB, Daikyo, TKP, Chiba Bank, Darwin Asset Partners, and others
Awards award
48th “Advertising That Benefited Consumers” Competition, Web Advertising Category: Bronze Award