Works Branding Strategy for PC Manufacturer and Seller Company A

Background

Company A is a domestic PC manufacturer, and as it was planning to launch a new product, we were commissioned to develop a branding strategy and promotion. We confirmed that competitors were rising rapidly and that reliable results were required within a limited budget. Through regular meetings between the client and our company, we supported everything from redefining the product brand, the brand's growth strategy and creating brand guidelines, to defining requirements for the press announcement, commercials, web planning and production to realize the branding, as well as media planning for TV commercials and web advertising, brand research and attribution analysis.

Implementation Flow

Documents Prepared (Excerpts)

01. Research & Analysis

◯ Interviews, analysis of the gap between facts and the ideal, identification of issues
◯ Organizing the requirements from various information and issues, and clarifying the purpose of formulating the branding strategy

02. Redefining the Brand

◯ Extracting brand elements, formulating brand guidelines, creating source copy, formulating the brand strategy

03. Designing and Implementing Branding Activities

04. Operations

◯ Awareness survey
◯ Regular meetings for verification and improvement (PDCA)