INTI CREATES “TOKYO GAME SHOW 2025” Booth Construction and Overall Management
At “TOKYO GAME SHOW 2025,” one of Japan's largest game exhibitions, we were responsible for the construction and overall management of INTI CREATES' exhibition booth.
As a booth where visitors could experience in one place the worlds of the company's notable titles, starting with its new title “Majogami – The Witch of Luludidea –,” it was required to achieve a high level of design, staging and safety all at once.
We were involved from the booth design stage through to construction, holding detailed meetings and making adjustments throughout every production process, including how products would be mounted and the structure of display fixtures. At each stage, we coordinated with multiple sections, such as designers and the fabrication team, and carried out reliable and efficient progress management within the limited preparation period before the show.
In addition, with “recreating each title's world” as the top priority for the booth, we selected materials to match the tone and visual motifs of each title. By combining materials with different textures, such as wood, metal and fabric, we created visual depth and a three-dimensional feel. In the “Majogami” corner in particular, we made fine adjustments to decorative fabrication and lighting effects to express the mysterious atmosphere of the game, aiming to create a space where visitors could immerse themselves in the game's world.
In constructing the booth, we also paid thorough attention to safety and strength. We examined in detail elements such as visitor flow, load capacity, and power and lighting systems, and strengthened coordination with the on-site team to ensure reliable and safe operation even within the short setup and teardown schedule typical of exhibitions.
Furthermore, during on-site construction, to unify finish quality and maximize the staging effect, we checked panel colors, made final illuminance adjustments and checked the viewing angles of exhibits in real time. By responding flexibly to the detailed issues that arose on site, we were able to raise the overall level of completion of the exhibition space.
Through this series of processes, we went beyond simply “building” to practice “creative construction management that brings design intent to life as a space.”
We designed every element holistically, including presentation, experience flow, material textures and lighting, so that the entire booth would become a stage conveying Inti Creates’ brand message.
As a result, many visitors stopped by throughout the event, and the game demo, photo spot and merchandise areas were all bustling. The booth also generated a strong response on social media, delivering results in terms of both exhibition impact and brand communication.
Guided by our mission of “creating spaces that turn brand value into experience through exhibitions,” we will continue to pursue booth production and construction management that delivers our clients’ vision in the best possible form.
Client: Inti Creates Co., Ltd.
