Production of Cleverly Home TV Commercial & Documentary

Overview

To convey the brand value of Cleverly Home more deeply, we produced a series of videos, starting with a TV commercial.

The TV commercial features Kenji Sakaguchi,

vividly portraying, together with Mr. Sakaguchi's presence, the values sought in a home: “strength,” “reliability” and “beauty.”

The video highlights the high structural performance that withstands disasters and the appeal of tiled exterior walls that combine an attractive appearance with durability.

Through visual expression, it conveys the beauty of tiled homes and that they are homes where people can live with peace of mind for many years.

In addition to the TV commercial itself, we also produced a making-of video capturing behind-the-scenes footage of the shoot, and a documentary movie delving into the thoughts and philosophy behind the homebuilding.

We rolled out content that communicates from multiple angles the “attitude toward homebuilding” that Cleverly Home values.

By consistently visualizing everything from the brand's worldview to its performance appeal and the visualization of its aspirations, this project conveys the appeal of Cleverly Home in a multi-dimensional way.

Special website: https://www.cleverlyhome.com/cm_2024/