COLUMNmarketing

Generative AI, or services such as ChatGPT and Gemini, have becom…

Episode 3 Field Campaign

The essence of strategy can sometimes seem complicated, but the s…

Episode1 Innovation Branding

Based on the case of a certain automobile manufacturer, we will i…

The darkness of Japanese MBA school

Obtained an MBA (Master of Business Administration), which is eff…

What is true strategic planning?

Strategic planning is literally "strategic planning", but it is u…

Pit of WEB promotion

With the spread of smartphones, e-commerce, and SNS, it is no exa…

The world's easiest "management strategy" planning course epilogue

[Epilog] Strategists change the world What kind of future is wait…

The world's easiest "management strategy" planning course Chapter 9

[Strategic control of business in the world] Why I decided to bec…

The world's easiest "management strategy" planning course Chapter 8

[Realizing KGI with an operation strategy] To formulate an operat…

The world's easiest "management strategy" planning course Chapter 7

[Management that keeps growing continuously] Appropriate manageme…

The world's easiest "management strategy" planning course Chapter 6

[Leveraging the characteristics of products and services] What ar…

The world's easiest "management strategy" planning course Chapter 5

[The ups and downs of a company are determined by the business st…