Background
Well-known private university F is a renowned private university in the Kansai region. Its H School commissioned us to formulate a business plan for a private high school it aims to open in two years. Taking into account the future role of educational institutions, which are being called on to change, we were asked to formulate a business plan for a new style of private high school, including the introduction of STEM education recommended by the Ministry of Education, Culture, Sports, Science and Technology.
What We Did
Because the business plan had to be completed in a short period, regular meetings were set up. We also conducted research on education, which identified the challenges facing current educational institutions and the teaching methods suited to Generation Alpha, the future students. Based on this, we formulated everything from organizing the new school's philosophy, vision and mission, and designing branding and promotion methods, to the direction of class content development, recruitment, development and training of personnel, promotion methods, and even the setting of KPIs and KGIs based on student numbers and capacity.
H School has now moved on to the implementation planning phase based on this basic design.
Implementation Flow
Documents Prepared (Excerpts)
01. Research & Analysis
◯ Regular meetings (once a month) for 3 months
◯ External environment analysis (macro, micro)
◯ Internal resource analysis
◯ Integrated analysis
02. Formulating the Business Strategy
◯ Formulating the business (school) brand: creating a draft philosophy system by way of the vision, brand identity, brand vision, brand policy and philosophy system hypotheses; formulating a technology brand, etc.
◯ Product development: formulating a technology brand for expanding existing businesses that cuts across the business, such as the class menu
◯ Management: management design covering recruitment, development and training of personnel, organizational design, etc.
◯ KPI/KGI design: creating the income and expenditure plan, P&L projections, a five-year break-even table, etc.
