Background
Company F is an SME that has been in business for 50 years, with facility construction and maintenance as its main businesses. The president, who had only recently taken over the business as successor, consulted us about renewing the corporate website: more than four years had passed since the site was launched, and although it had been updated, internal resources had reached their limit, so he wanted a website with a contemporary design that could also deliver sales results. We conducted interviews accordingly.
What We Did
As we proceeded with interviews to set the objectives needed for the corporate website, it became clear that the company faced many management issues, including issues concerning its philosophy, vision and mission, issues with existing route sales, and issues with its products, services and business domain. We therefore advised that merely giving the corporate website a cosmetic makeover without resolving these buried issues would not lead to a fundamental solution. With the president's understanding, the consultation about a website renewal became a medium- to long-term management strategy project, which we proposed and executed as comprehensive strategic design including product production.
Implementation Flow
Documents Prepared (Excerpts)
01. Research & Analysis
◯ Regular meetings (once a month) for 6 months
Understanding of the current situation, case studies, internal and external environment analysis
02. Determining the Vision Formulation Model
◯ Creating the draft vision
◯ Confirming the direction of the draft
03. Formulating a New Philosophy System
◯ Creating a draft philosophy system by way of the management vision, brand identity, brand vision, brand policy and philosophy system hypotheses
Formulating a technology brand
◯ Formulating a technology brand for expanding existing businesses that cuts across services and businesses
Philosophy and Brand Penetration Strategy
◯ Formulating a communication strategy to instill the vision, the new philosophy system and the brand inside and outside the company
05. Formulating the Action Plan
◯ External penetration process
Corporate website: renewal of the corporate website, corporate brochure, exhibiting at trade shows: promoting the technology brand, marketing new products
◯ Internal penetration process
Vision book, vision video
06. Execution Support
◯ Execution support
